Starting a business is a thrilling adventure, filled with dreams of innovation, independence, and financial success. However, the reality of entrepreneurship often involves long hours, relentless challenges, and financial uncertainty. As tax and accounting professionals, we have seen firsthand the struggles that startups face. One of the most critical lessons for new entrepreneurs is understanding the importance of living below your means to ensure the growth and sustainability of your business.

The Harsh Reality of Business Failures

Let’s start with some sobering statistics. According to the U.S. Bureau of Labor Statistics, approximately 20% of new businesses fail within the first year, and about 50% fail by their fifth year. These numbers can be daunting, but they highlight the importance of careful financial planning and prudent spending.

The Temptation to Overspend

It’s natural to feel a sense of accomplishment and entitlement when you finally launch your own business. After all, you’ve taken a significant risk and invested countless hours into making your dream a reality. However, this sense of achievement can sometimes lead to the temptation to pay yourself a hefty salary or indulge in luxuries your business can’t yet afford.

The Importance of Living Below Your Means

Living below your means is a concept that applies to personal finance, but it’s even more crucial for entrepreneurs. Here’s why:

  1. Cash Flow Management: Cash flow is the lifeblood of any business. By keeping your personal expenses low, you can ensure that more money stays within the business, allowing you to reinvest in growth opportunities, cover unexpected expenses, and weather financial downturns.
  2. Investor Confidence: If you’ve raised outside capital, your investors expect you to be a good steward of their money. Paying yourself an exorbitant salary can erode their confidence and potentially jeopardize future funding rounds. Demonstrating financial discipline shows that you are committed to the long-term success of the business.
  3. Sustainable Growth: Rapid growth can be exciting, but it can also be risky if not managed properly. Living below your means allows you to grow your business at a sustainable pace, ensuring that you have the resources to support expansion without overextending yourself financially.

Practical Tips for Living Below Your Means

  1. Set a Modest Salary: Determine a reasonable salary for yourself based on your business’s financial health and industry standards. Remember, your goal is to ensure the business’s survival and growth, not to maximize your personal income in the short term.
  2. Separate Personal and Business Finances: Keep your personal and business finances separate to avoid the temptation to dip into business funds for personal expenses. This also simplifies accounting and tax reporting.
  3. Create a Budget: Develop a detailed budget for both your personal and business expenses. Track your spending meticulously and look for areas where you can cut costs.
  4. Reinvest Profits: Instead of taking large distributions, reinvest profits back into the business. This could mean upgrading equipment, hiring additional staff, or expanding your marketing efforts.
  5. Plan for the Future: Build an emergency fund for your business to cover unexpected expenses or downturns. This financial cushion can provide peace of mind and stability during challenging times.

Road to Success

Being an entrepreneur is not just about having a great idea or a passion for your industry. It’s about making smart financial decisions that ensure the longevity and success of your business. By living below your means, you can create a solid foundation for growth, maintain investor confidence, and navigate the inevitable ups and downs of entrepreneurship.

Remember, the sacrifices you make today can lead to greater rewards in the future. Stay disciplined, stay focused, and keep your eye on the long-term vision for your business. Your future self—and your business—will thank you.


If you have any questions, please contact our office at (503) 224-5321. Isler Northwest LLC is a firm of business advisors and CPAs in Portland, Oregon. Our service goal at Isler Northwest is to earn our clients’ trust as their primary business and financial advisor.

Isler Northwest
(503) 224-5321
1300 SW 5th Avenue
Suite 2900
Portland, Oregon 97201